There is an old Japanesefable about a remarkable transformation.  The legend says that if a koiswims up the Yellow River far enough there isa gate called the Dragon Gate.  If the koi passes through the gate, itchanges into a Dragon, (Makes sense).  The Dragon is the big deal ofJapanese myths.  The Dragon is the end all, be all.  The Miley Cyrusof Japanese folklore.  (What do you want to bet nobody has ever writtenthat sentence?)

When I think about this story, it is hard not to focus on the end result. Becoming a dragon.  Making the sale.  Landing the client. Launching the campaign. It is more difficult to see the small everyday swimming that has the triumphantend.

And the bad thing is that most of what we spend our day on is not the even the"swimming" let alone the transformation.  Most of our daily life is about everything else.  We tend to spend our energy on the urgentunimportant, instead of the postponable important.  It is hard to focus onthe end goal of "What will make my Company Money Today?” Or whatever yourgoal may be.

Why? Because we have inboxes full, voicemails full, and calendars full.  So the unimportant dictates our day.  Living that way we never have a chance for the transformation, whatever that may be.

So join me as I focus on the "little" that ends up with us on the Wheaties Box.  And let Bob from accounting wait on your expense report, we got swimming to do.  Want to swim with me check out 366 Marketing and get a FREE marketing consultation.