My Philosophy
I went to school for marketing, Integrated Marketing to be
specific. What this means is that I get Advertising, PR, Promotions,
Event Marketing, Sales, your "media mix", as if were, to all work
together. This is what gets the customer to take out their wallet, right?
Convince them that your widget is the best and if you don’t buy it, well I
tried to warn you.
Unfortunately, a wrench was thrown into that idea. Or two wrenches to be
precise.
First, a realization that no matter what people say you can’t sell to somebody
who genuinely does not want to buy. Or maybe if you do sell them something, by
misrepresenting what you are selling or some other great trick, you don't have
a customer, you have a sell. A sell is a one time, non-repeating event.
Why? Because their is no relationship. Yeah you sold them something
once, but they didn't really need or want what you had the first times so why
would they buy again? You added no value to their life you just took
their money.
The second reason goes hand in hand with the first, Web 2.0.
What do we do when we are going to buy a product or try a new restaurant?
We ask people we know. We want to know what other people
think. And with the new Web, we can ask a lot more people. Yeah the
guys in your office might not know about the new program you want, but there is
somebody that has it and is dying to tell you how great (or bad) it is.
So we don’t need to rely on advertisers to tell us about their great, new
product. Our buddies on Facebook, or Twitter, or MySpace or Amazon will
tell us and they are infinitely more believable. It’s not their job to
sell you; they just want to tell you their opinion.
In response to theses two developments, a disconcerting thing has tunneled its
way into marketing.
Honesty.
No hiding behind witty ads, clever PR stunts, and great
"messages". Bummer too, I am good at the witty ads. But,
I think this honesty and adding value to your clients thing might be worth a
shot too.
So if you want to give honest and real marketing a go, contact 366 Marketing and lets see if
Categories: small business advice, 366 marketing, Social Marketing
Absolutely! All of these are right. Thank you for the tips that you have given unto us. Truly, we need to convinced customers to buy our products, and it must be acceptable.
Honesty goes such a long way in sales. Whether or not you see it, people recognize it and know when you're being honest. People appreciate the truth. As a customer, I would be much more willing to build a relationship who was being honest and straightforward with me, even if it didn't sound as ideal as someone who sugar-coats everything.
-Brandy T.
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