I bought a new golf club today.  I have had the same clubs for over a decade now and this was the first time I purchased a brand new one.  I made this rash move on the strength of not embarrassing myself at a golf outing yesterday and thinking I might play golf again.

On the driving range a few days before, though, this purchase would have seemed wildly improbable.  I could not get my old driver (15 years old) to cooperate and figured by the end of the golf game I would swear off the sport for good.   

Because of the difficulty with my driver, I used my 4-iron (not what the club was designed for) as my driver since I could hit it.  If not very far, fairly straight.  For 16 holes, I used it and it was adequate.

 Then there was a hole that was so long I had to use a driver or I might have well just thrown my ball in the lake.  So, I borrowed one of my buddies 460 cc drivers and the change was amazing.  The ball went long and straight and I swung it with none of the fear I had with my own driver.   It was exactly what I needed.

The point is that even in this brave new world we tend to use the tools we are comfortable with even if they aren’t the best for the job.  We tend to stick with something we have success, with even if the success is very limited, because we are scared of trying something new.

I think this is the reason that I cannot go on the web and find menus for restaurants, barring huge chains.  They tend to use outdated low-tech solutions (and often more expensive ) for marketing like direct mail and coupons in junk mail magazines.

If I had a restaurant (or any small business really) the first thing I would do is get a simple website and at the very least put my menu up and a small blurb.  It is probably the most cost effective marketing you can do.  Marketing is changing as fast as or faster than golf technology and a Diablo© is a hundred times better than woods made out of, well, wood.

Interested in finding out if 366 Marketing can do anything for your small business?  Contact us. 

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