What's Your (Businesses Marketing) Story

         

What is your story?  No I don’t mean it in a gritty, Al Pacino grabbing you by the collar and throwing you against the wall way.  I used to lose more clients that way….  I mean what is your businesses story?  And can you tell it effectively to prospects?  And more importantly do you convey  it through your marketing?

 

Look at someone like Ben and Jerry’s.  Everybody knows the story behind their company and their brand.  Couple of hippies…yada…yada…yada…awesome icecream with funny names. So can you customers find yours? 

 

And more importantly do they care after they do? 

 

For instance, my story is “Sleazy Marketing Guy, to Earnest Marketeer. (I love the word marketer it reminds me of Orlando for some reason…..) My journey from wide-eyed idealist, to Machiavellian Manipulator and back.

 

You have a transition, a character arc, and a heartwarming protagonist.  You can’t beat it.

 

So especially when you don't have the opportunity to come out and tell them what 

it is can they feel it?  Through what they read about you, what you show them, by your store, your logo, everything you do.  Tell a story.

 

Need help with your story?  Visit 366 Marketing for a FREE Consultation, maybe we can help.
Posted by Travis A. Baker at 8/6/2009 5:44 PM
Categories: Small Business Marketing, 366 marketing, Social Marketing
Tags: advertising public realtions small business marketing marketing fort mill marketing charlotte business marketing
 

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  • 7/3/2010 11:36 AM esomeprazole wrote:
    Seize opportunity by the beard, for it is bald behind.
  • 7/5/2010 2:33 PM diflucan wrote:
    Well done is better than well said.
    1. 7/6/2010 3:39 PM Travis Baker wrote:
      True, but this is a blog there diflucan, it's kinda about what is said.
  • 7/7/2010 2:12 AM adalat wrote:
    Photographers do this for a living, every single day -- they point their lenses toward every single corner of our world and somehow make the mundane mesmerizing through their artistic eye. It's all a matter of being aware of your surroundings and realizing that there are some really amazing and interesting things to look at, even if it may just be something so simple as a wall being covered up by paint.
  • 7/15/2010 1:42 AM verapamil wrote:
    Why do writers write? Because it isn't there.
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