Embracing Your Businesses Marketing Weakness
A lot of times I see businesses try to run from or disguise whatmakes them weak.
Why do we do this? Ithink it has a lot to do with business wanting to look “professional”. If you are a professional you can doanything, no job too small or big for Professional Man (or Woman). And maybe if we cloak ourselves inProfessionalism we become a little less vulnerable.
The downside of being Professional is that you aren’tallowing yourself to be human. And Idon’t know about you but I would rather deal with a human than with a businessany day of the week. I am friends with people not corporations.
So the next time you are thinking “We are too big, or toosmall, or too niche or too broad, or….. too full of monkeys”. Try to embrace your weakness and garnerstrength from it.
You have a one-person shop. That means you can offer personal attention and your customers alwaysdeal with the owner.
You are too niche, that’s called specialization and customers will kill for that. They knowif they go to you they can get exactly what they need.
You are too big, you can do anything for anybody. It seems to be working for Wal-Mart.
You have too many monkeys……you can open a zoo. Kids love zoos. Hell I love zoos.
The important thing to do is not to shy away from yourweakness because in the age of Al Gore’s internet you can’t hide for long. The chinks in companies armor used to be alot less evident, but now one unsatisfied customer can open huge can of worms….orarmor…stupid mixed metaphor. And you will spend so much time and effort trying to hidesomething you aren’t you can’t focus on being good at what you can do.
Be a people. People love people.
Need help being a more people like person? Contact us at 366 Marketing for a FREE Marketing Consultation.
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Categories: small business advice
Tags: small business marketing embracing weakness Charlotte Marketing charlotte business marketing
I can across your blog on another page, and commented. I liked the materials and decided to browse around a little. I saw the title to this entry and clicked on it, being sure that I would like it...and I did. There are examples of personal advice that transfer over to business - just like it is important in your own personal life to recognize your weaknesses, you say that the same goes for business too.
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