Marketing Baby Steps
She is too young to walk so right now she does a weird low crawl, kind of like a snail thing. But I am not complaining,it saves me having to sweep.
My point is that when she does start to walk she won't start off running; she will begin with cautious incremental movements. And that makes sense because walking is a very complicated process,there are a ton of little things you have to do or you fall or fail, both really.
And you just can’t start walking you have to learn to pull up. Then you have to learn to balance when you are up. Then you let go and balance. Then you take a step and keep your balance. Then you move one step forward. And so on and so forth.
Kind of like when starting a marketing effort, you need to prioritize and start with one task complete it build. So what should you do first? Start a blog or website? Get on Twitter or Facebook? The first thing I think you need, as I have said before, is to listen.
Hear what others in your space are saying and how that pertains to you and your business. Spend some time on your competitor’s site. Read their blog and comment, see what their customers love and or hate about them. Surf the webnets and Twitter to hear what others are saying. Oddly enough people love to tell you what they think.
The next step is to start your website or blog. Depending on your business one or both can work just as well. Then when you are talking online you can send others to what you think. Gradually build your following thorough having something to say and contributing. Listen then talk. Sounds like a conversation almost.
After that you can continue to build. Just get one thing down before you start the next. The key is to do something until you can safely add to it. Like jenga. Business Jenga. It is way too easy to get overwhelmed and want to do a hundred things at once. I have to have a Facebook page or I will look like a joke!!
Do the one and build to two. Two to three,three to five, five to eight. This is why I took marketing instead of accounting.
Snowball,baby, snowball. Too warm where you are to get a good snowball going? Give us a shout at @travisabaker or at travis@366marketing.com
Categories: small business marketing, marketing
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Thanks for share good blog keep it up
Good analogies. There is so many ways to market oneself or business nowadays with the advent of social networking sites. I'm not but if I was, I would take the next step in designing my own website but a blog is a great way to get started in the meantime.
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