How Niche Marketing Can Help You Win More Business
Ever notice that you don't see a lot of dentist/auto repair? Ok, that might be bit of a stretch. But a lot of small businesses market themselves as everything to everyone. And that really doesn't work. You can’t do everything, at least not well.But you want to maximize revenue, right? And if you turn something down you don't make that money. However, I think the better plan is to say no. Maybe you should even say no more often than you say yes,.
Find your niche and market to it as hard as you can. Be honest with your customers and they will respect you for it. Don't try and hide your weakness, embrace it. Take heart in the fact that because you are weak in one respect means that you can take the time to be strong in another.
So how do you find your specialty?
What are you really good at? What can you do better than your competition? Or at least give your competition a run for their money. Make it your specialty. If you make awesome cupcakes and so, so crepes don’t open a bakery, open a cupcake shop.
What makes you the most money? Yeah, yeah, it’s not all about money but that’s why have our business instead of hanging out at the beach surfing or whatever. If you don't make money what you have instead of a business is a hobby. So find out what generates the most profit and structure your business around it.
What don't you like doing? For instance I love internet marketing but don't particularly like editing releases. So you know what? I don't do that. I outsource it to someone else.
What can you cut out? What takes up a lot of your time and doesn't return a lot of money? What only elicits from your customer an ehhh, ok vs. awesome! Cut it. Stop providing it. If it ain't great, eviscerate. Or something like that.
So what have you cut out of your business to focus on what you do really well? Let us know. If you need help marketing your small business give us a call maybe we can help.
Posted by Travis A. Baker at 11/16/2011 5:18 PM 
Categories: Small Business Marketing, 366 marketing
Tags: niche marketing
Categories: Small Business Marketing, 366 marketing
Tags: niche marketing
I cannot agree with you more.
I used to work for a company that tried to be everything to everybody. When the company appeared at a trade show, the lack of focus on the booth would cause the eye to jump from one place to another seeking an answer to the question, "What is it? What do they do?" Focus like a laser beam on what you are good at and you will stay out of the auto-mechanic/dentist realm, despite the cool tool kit you would have!
Shoot with a rifle; not with a shotgun! Or, as you said so well, "If it ain't great, eviscerate."
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