Marketing Advice

March 22, 2018 By Travis A. Baker Leave a Comment

How Strategic Content Creation Helps Your Sales

When we build websites for companies, there is usually a lot of discussion about how to get more visitors. That makes perfect sense right? Why create this beautiful website, if no one is going to see it? And in the end, more visitors helps drive more sales.

The traditional answer to the question of how to get more views on your site is content creation, blogging for instance. This is simple mathematics. Website + Content = More pages (and more pages equals more chances to capture eyeballs).

However, we feel that traditional content creation is only a tactic. It is part of a broader strategy of inbound marketing. Inbound marketing goes with sales like peanut butter and jelly.

I believe that inbound marketing is hands down the best all inclusive strategy for getting more MQL (or marketing qualified leads, i.e., leads that your sales team wants.)

However, not everyone is in the position to launch a full-scale inbound marketing campaign. It requires a considered sales process, a particular value of your sales (above 2k) and a chunk of the marketing budget, as well.

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Filed Under: inbound marketing, content marketing

March 15, 2018 By Travis A. Baker Leave a Comment

9 Things You Can Still Do to Make Modex (or Any Trade Show) Better

It is getting down to the nitty-gritty now. Whether you are going to Modex or another big industry show, this is the time that you start to get nervous? I spend a fair time getting nervous before big trade shows too. So many logistics to think about, but what always cures anxiousness for me is action.

What actions can we do a few days before a show to make sure that we get the best ROI? You know, so you can look like the superstar you are.

Share the Plan: Make sure that everyone knows the plan. I mean everyone. The logistics coordinator, the leader of the show booth, everyone who will work the booth, the CEO, everyone.

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Filed Under: trade show marketing, trade show roi

February 28, 2018 By Travis A. Baker Leave a Comment

Can Inbound Marketing Make a Better Sales Force?

As a marketer, I dig inbound marketing. And when I speak to salespeople whose marketing teams use inbound marketing, they really, really, really like inbound marketing.

Why would sales care about what marketing strategy you use? They care because the inbound marketing strategy works and it gives your sales team precisely what they want.  Just a hint: they don't really want leads. (Stick with me here).

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Filed Under: inbound marketing

February 02, 2018 By Travis A. Baker Leave a Comment

Why You Aren't Using Inbound Marketing (& Why You Should)

I recently started looking at home automation, and I got into it quickly. Bear in mind; this is years after Alec Baldwin began shilling for Amazon Echo. I never really saw the need for home automation, until I saw the need for it.

I have to admit I went a bit crazy on the subject, I am glad we have Prime for all the shipping!

That is how a lot of companies see inbound marketing. You keep hearing it is valuable but nothing has grabbed you about it, or you don’t have buy-in from the boss, or you have other projects that get in the way. Whatever. It has remained a “hmmm that would be nice."

Here is why you should pull the trigger:

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Filed Under: inbound marketing, sales, website conntent

January 18, 2018 By Travis A. Baker Leave a Comment

Get Google Reviews to Improve Local SEO (with a Template)

We know that reviews help your company. 

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Filed Under: seo marketing

December 12, 2017 By Travis A. Baker Leave a Comment

Are You Scared to Measure Marketing ROI?

Perhaps you think we should have written an article about being scared of marketing ROI closer to the end of October, right? However, after listening to “It’s the Most Wonderful Time of the Year” and the reference to telling scary ghost stories I decided I could roll with this article in December.

So for our scary story, I wanted to talk about marketing ROI. ROI is frightening for a few reasons. It can be challenging to measure and can kill some favorite tactics. But the terrifying thing is that if you don’t measure it, you may be wasting time and effort. Remember that regular corporations ask, “How much does it cost”? Great companies ask, “What is the ROI”?

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Filed Under: marketing ROI, measuring roi

December 06, 2017 By Travis Baker Leave a Comment

3 Reasons Industrial Companies Should Use Inbound Marketing

We have had success using inbound marketing for industrial companies for years. Just as a refresher inbound marketing is the process of combining smart content marketing plus software automation.

The goal of inbound marketing is a holistic, data-driven approach to marketing that attracts companies and converts them into lasting customers.

Aren’t you glad we started with the first definition?

So why does inbound marketing work for industrial companies so well?
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Filed Under: Industrial Website, inbound marketing, industrial marketing

November 14, 2017 By Travis A. Baker Leave a Comment

Triple the Effect of  Your Industrial Video Marketing

The majority of marketers worldwide think that video marketing is the content creation that creates the highest ROI? Pretty cool right?

However, if you have ever gone to Youtube, you can tell that while there are a ton of videos the quality is….let’s say hit or miss.

This is especially true when you look at industrial video marketing. If I have to hear one more CEO droning on about his company, I will claw my eyes out.

Well probably not, that does seem a bit dramatic. Ok, I will be bummed out and forced to eat a sundae to recover. I dislike poorly done videos.

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Filed Under: video marketing, industrial marketing

October 27, 2017 By Travis Baker Leave a Comment

3 Tips to Write Technical & Industrial Marketing Quicker and Easier

In a lot of manufacturing and industrial marketing, in fact, in any technical field, you need to write about some very complicated issues. Many times the person who is writing about them doesn't have a background in the subject.

I have been there. A lot.

I am not an engineer, or in the construction industry, I don't have a CPA, and I do not know the ins and outs of automated material handling. At least not as well as the engineers, CPA;s and designers who know their stuff.

However, I can and have wrote about the above for a few reasons. Not because I am super intelligent, but because I initially started as a journalism major.
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Filed Under: industrial marketing, technical writing

October 17, 2017 By Travis Baker Leave a Comment

Create a Great Marketing Video for Recruitment and Human Resources

We tailor most marketing videos towards potential clients and leads. While we all know it is important to spend resources attracting more customers sometimes it is just as critical to market to different stakeholders like current and future employees.

Recently we had a conversation with a person in human resources at an industrial company. She was interested in our thoughts on how to convey their culture to prospective employees. Immediately I thought of video. I firmly believe that video allows you to put your best foot forward and gives potential employees a real insight into your company.

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Filed Under: marketing video, human resources video

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