Marketing Advice

Travis Baker

Recent Posts

May 17, 2017 By Travis Baker Leave a Comment

The Cost for a Website Redesign in Charlotte

You might have seen our recent blog post about the “Three Stages of Website Design.”Maybe you realized you are in the first stage and your competitors are nearing the third, and it is time for an upgrade. Or perhaps you want to be the first in your space to have the better site. What it boils down to is that you are ready to redo your website, but you are concerned about price.

I understand. You should never pursue any marketing tactic unless you have a high ROI. Now ROI doesn't have to be in monetary form. However, that does help quantify and give you a one-to-one comparison.

If the average sale for your company is in the 3,000 range and your think a website redesign can gain you an extra three sales a year, do it. Do it now.

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Filed Under: website design

May 11, 2017 By Travis Baker Leave a Comment

Content Creation for Insurance and Financial Services is Crucial

Insurance and financial services content creation have lagged behind many other industries for a few reasons. First of all, they are highly regulated fields. There are a couple of pitfalls that you have to avoid.

Secondly, most insurance and financial services companies think of their product as boring. They often question, “Why would anyone want to know about my product or service? Marketing for insurance is a snooze.”

I have written about why people should choose different pallets and industrial air capture. Nothing is boring to people who need it. And guess what? People need insurance. They need financial services. So shouldn’t you talk about it?

News flash: You should.

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Filed Under: content creation, content marketing

May 10, 2017 By Travis Baker Leave a Comment

A Quantitative Way to Choose a Marketing Agency

There are a lot of tough decisions that business owners and CEO’s have to make and one of them is marketing. What if you need a new website or marketing video? Sure you can go and look at proposals and portfolios, but it is tough to compare apples to apples.

Some business owners, whether they are in financial services, manufacturing or material handling, are comfortable going with their guts. On the flip side, there are some that want to make sure that have all the information and could use a tool to help them decide.

Hey, I understand. It is a difficult decision. There are differences in price, philosophy, experience, capability, and team.

So we decided to break those out and talk about each and how they might relate to your business. Here is a way to choose a marketing agency.

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Filed Under: choose a marketing agency

May 04, 2017 By Travis Baker Leave a Comment

Making Commercial Video Fun "Gee, That's Interesting" with Dip Dopson

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Need help with Commercial video in Charlotte, Rock Hill or Gastonia? Or really anywhere

We can help.

Narrator: Met Travis Baker. (Pause) Travis lives in this tree house.

He didn't always live in this tree house. Travis Baker’s actual home is right here. Only a few yards away.

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Filed Under: inbound marketing, commercial video

May 02, 2017 By Travis Baker Leave a Comment

The Three Stages of Manufacturing and Industrial Website Design

We talk to people a lot about what they want their websites to do and what results they want from their site. Then we look at their current website, and I see why they don’t get the results that they want. 

Most people in industrial, material handling, manufacturing and construction don’t know that there are a few different stages in website development.

I thought it would be a good idea to talk about the three separate stages of website design and what makes each one unique. The goal, of course, is to be in the third stage.
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Filed Under: Industrial Website

April 26, 2017 By Travis Baker Leave a Comment

Make Corporate Videos that Showcase Your Personality and Add Value

Repeat after me. Your Company is not Your Product. Again, Your Company is not Your Product

I think that a lot of enterprises have a problem when making a corporate video. They want to talk about their products (and did I mentions that your company is not your product).

Your company is your brand. And your brand is everything about your business. How you answer the phone, your font, your invoices.

Everything. So why not make your corporate videos about your brand?

That is why I am so confused when people want to make a corporate video that is….well just about a product. Not to say that a video shouldn't be about your product.

But not your first video. And maybe not your second or third video either.

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Filed Under: video marketing, video production

April 24, 2017 By Travis Baker Leave a Comment

A Quick Way to Measure Marketing ROI and Lead Value

As marketers, we spend a lot of time and money making sure that we get more leads. Leads are the lifeblood of sales. While you should measure marketing ROI with more than lead generation, many of things that we try to do in marketing are to drive more leads.

There is a world of tactics that you could spend your marketing dollars on to harvest more leads. However, how do you know where you should spend them?

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Filed Under: lead value, marketing ROI

April 21, 2017 By Travis Baker Leave a Comment

Are We Putting Ourselves Out of Business with Content Marketing?

About ten years ago I started out with inbound marketing. However, I would get this complaint from management about blogging and content creation.

“If we do this we are giving away all of our secrets! Our competitors will steal all our ideas!”

Oddly enough I still encounter this objection on occasion.

So let’s do our best to put a final nail in the coffin of this objection.
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Filed Under: inbound marketing, content marketing

April 19, 2017 By Travis Baker Leave a Comment

Market Your Industrial Company (with a smaller Staff and Budget)

Many of the clients that we work with have a small marketing budget and a smaller staff. However, they can still make a big impact if done right. Let's talk about a few ways to more effectively market your industrial company.

Outsource: Many of the clients that we work with have a tiny or non-existent marketing department. If this is the case for you, utilizing a firm to outsource particular strategies or tactics that you want to pursue may be a good fit for your business.
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Filed Under: industrial marketing strategy, outsource

April 17, 2017 By Travis Baker Leave a Comment

Develop Buyer Personas to Get Readers to Your Website

How do you get people to read your blog articles or other content? Business blogs by their very nature are not as interesting as other content on the internet.

Which is a nice way to say most of them are downright boring.

How do you make your blog more interesting? Well, you write information that your readers want to read.

It seems easy enough, doesn't it? Problem solved!

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Filed Under: buyer personas, segementation