It is getting down to the nitty-gritty now. Whether you are going to Modex or another big industry show, this is the time that you start to get nervous? I spend a fair time getting nervous before big trade shows too. So many logistics to think about, but what always cures anxiousness for me is action.
What actions can we do a few days before a show to make sure that we get the best ROI? You know, so you can look like the superstar you are.
Share the Plan: Make sure that everyone knows the plan. I mean everyone. The logistics coordinator, the leader of the show booth, everyone who will work the booth, the CEO, everyone.