The key is to have a video marketing premise that is unique.
We have mentioned before the last thing that we need is another staid commercial that introduces a company's CEO. Not to say that you can’t introduce the CEO, but don’t have them in a chair in a boardroom staring at the camera.
Think of it this way. When there were only three channels in the 1950’s, anything produced that showed a modicum of talent was a hit. Now compare that to today. Some of the best shows are on AMC, HBO, and Netflix. There is a ton of competition. The way to survive is to have excellent programming.
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Narrator: Met Travis Baker. (Pause) Travis lives in this tree house.
He didn't always live in this tree house. Travis Baker’s actual home is right here. Only a few yards away.