Marketing Advice

July 27, 2017 By Travis Baker Leave a Comment

Outsourcing to a Fractional Marketing Director vs. Hiring a FTE

Recently we spoke to a company that was considering adding a marketing associate to their team. I am all in favor of hiring more marketing people, believe me.

However, in this case, this company, let’s call them “Company A,” they already had a full -time marketing associate and a marketing coordinator.

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Filed Under: fractional marketing director

February 24, 2017 By Travis Baker Leave a Comment

Benefits of Using a Fractional Marketing Director

I was speaking with a prospect the other day, and they were telling me how they needed more direction in marketing. While they had a small marketing staff, the team was composed of junior staffers and coordinators.

The problem they faced was though they had the need for a marketing director, they didn’t have the budget for a full-time employee.

That’s when I introduced to them the concept of a fractional marketing director. This is a leadership and strategy role that is a contract, not a full-time employee. They offer the expertise of a senior marketing leader with much less expense.

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Filed Under: marketing strategy, fractional marketing director

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