Marketing Advice

December 06, 2017 By Travis Baker Leave a Comment

3 Reasons Industrial Companies Should Use Inbound Marketing

We have had success using inbound marketing for industrial companies for years. Just as a refresher inbound marketing is the process of combining smart content marketing plus software automation.

The goal of inbound marketing is a holistic, data-driven approach to marketing that attracts companies and converts them into lasting customers.

Aren’t you glad we started with the first definition?

So why does inbound marketing work for industrial companies so well?
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Filed Under: Industrial Website, inbound marketing, industrial marketing

May 30, 2017 By Travis Baker Leave a Comment

Inbound Marketing Part 6: Reporting

Welcome to the last part of our inbound marketing series. If you have missed any, feel free to go to the start of the series here.

The final part of the inbound marketing campaign is reporting the results. That can be scary, right? Maybe you didn’t get the results you wanted. Don’t be too discouraged if you don’t have the greatest results from your first campaign. Sometimes it hits the very first time, and sometimes it takes a while to build the results that you want. After all, if inbound marketing were easy everybody would do it, right?

Why Report? You have to report your results for two reasons:
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Filed Under: inbound marketing, reporting

May 04, 2017 By Travis Baker Leave a Comment

Making Commercial Video Fun "Gee, That's Interesting" with Dip Dopson


Need help with Commercial video in Charlotte, Rock Hill or Gastonia? Or really anywhere

We can help.

Narrator: Met Travis Baker. (Pause) Travis lives in this tree house.

He didn't always live in this tree house. Travis Baker’s actual home is right here. Only a few yards away.

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Filed Under: inbound marketing, commercial video

April 21, 2017 By Travis Baker Leave a Comment

Are We Putting Ourselves Out of Business with Content Marketing?

About ten years ago I started out with inbound marketing. However, I would get this complaint from management about blogging and content creation.

“If we do this we are giving away all of our secrets! Our competitors will steal all our ideas!”

Oddly enough I still encounter this objection on occasion.

So let’s do our best to put a final nail in the coffin of this objection.
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Filed Under: inbound marketing, content marketing

March 22, 2017 By Travis Baker Leave a Comment

How to Develop Long-tail Keywords that Generate Targeted Traffic

Search engines determine what a blog or website page are about from keywords. For instance, if you write a page about "material handling space saving in Charlotte" then you are more likely to rank higher on Google for those keywords.

However, I find that a lot of companies try to rank for simple keywords instead of "long-tail keywords."

Let me illustrate.

A few years ago I was talking to a business owner about his website. It was a financial services business, and he wanted to increase organic traffic. For the sake of anonymity let's say his name was Mike.

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Filed Under: SEO, inbound marketing, keywords

March 15, 2017 By Travis Baker Leave a Comment

Inbound Marketing Campaigns, Part 5: Blogging and Keywords

Welcome to the fifth installment of our guide to inbound marketing. By this time your inbound marketing campaigns should be picking up speed. By the way, if you aren’t caught up in the series you can start at the beginning.

In the last step, you created some excellent collateral. Now you need to help promote it with blog posts that are related.
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Filed Under: inbound marketing

February 22, 2017 By Travis Baker Leave a Comment

Why Content Creation is a Poor Industrial Marketing Strategy

Content creation is a pretty big deal in industrial marketing. You can recycle old content and create new innovative content. You can lead people to your site, resulting in more leads and opportunities from content marketing.

So why do we think that content creation is a poor  industrial marketing strategy? Well because it is not a strategy at all.

It is a tactic.
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Filed Under: content creation, inbound marketing, industrial marketing strategy

February 17, 2017 By Travis Baker Leave a Comment

Inbound Marketing Plan, Part 4: Lead Nurturing

Thanks for joining us again on our Guide to Inbound Marketing series. Today we are going to talk about lead nurturing. If you haven’t already done so check out the first post for the beginning of your inbound marketing plan.

Our last step was about creating our collateral and landing page. You have built your great content and landing page; now you have some leads.


Keep in mind, your inbound campaign does not stop when someone converts on your landing page. Today most people go through more than half of the funnel by themselves before talking to anyone from your company.

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Filed Under: Email marketing, inbound marketing, lead nurturing

February 15, 2017 By Travis Baker Leave a Comment

#1 Content Mistake Made in Manufacturing and Industrial Marketing

Think about how you create yourmanufacturing or industrial marketing content. How does it start?

Does this sound familiar?

1 “Hey we have a new product. We need to create a piece of literature about it.”


2 “Sales are lagging in sector “Y.” Let’s write an e-book about it to push sales.”

Now, these seem like reasonable requests, right?

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Filed Under: industrial leads, content creation, inbound marketing, industrial marketing strategy

February 08, 2017 By Travis Baker Leave a Comment

What's the Difference between Inbound Marketing and Content Marketing?

Often content marketing and inbound marketing get tangled in people's minds. It is much the same way that SEO and inbound marketing get confused.

However the key to remember is that inbound marketing is an overall marketing strategy. Whereas content marketing and SEO are tactics.

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Filed Under: construction marketing, inbound marketing

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