The goal of inbound marketing is a holistic, data-driven approach to marketing that attracts companies and converts them into lasting customers.
Aren’t you glad we started with the first definition?
So why does inbound marketing work for industrial companies so well?
The final part of the inbound marketing campaign is reporting the results. That can be scary, right? Maybe you didn’t get the results you wanted. Don’t be too discouraged if you don’t have the greatest results from your first campaign. Sometimes it hits the very first time, and sometimes it takes a while to build the results that you want. After all, if inbound marketing were easy everybody would do it, right?
Why Report? You have to report your results for two reasons:
Need help with Commercial video in Charlotte, Rock Hill or Gastonia? Or really anywhere
We can help.
Narrator: Met Travis Baker. (Pause) Travis lives in this tree house.
He didn't always live in this tree house. Travis Baker’s actual home is right here. Only a few yards away.
“If we do this we are giving away all of our secrets! Our competitors will steal all our ideas!”
Oddly enough I still encounter this objection on occasion.
So let’s do our best to put a final nail in the coffin of this objection.
Search engines determine what a blog or website page are about from keywords. For instance, if you write a page about "material handling space saving in Charlotte" then you are more likely to rank higher on Google for those keywords.
However, I find that a lot of companies try to rank for simple keywords instead of "long-tail keywords."
Let me illustrate.
A few years ago I was talking to a business owner about his website. It was a financial services business, and he wanted to increase organic traffic. For the sake of anonymity let's say his name was Mike.
In the last step, you created some excellent collateral. Now you need to help promote it with blog posts that are related.
Filed Under: inbound marketing
So why do we think that content creation is a poor industrial marketing strategy? Well because it is not a strategy at all.
It is a tactic.
Thanks for joining us again on our Guide to Inbound Marketing series. Today we are going to talk about lead nurturing. If you haven’t already done so check out the first post for the beginning of your inbound marketing plan.
Our last step was about creating our collateral and landing page. You have built your great content and landing page; now you have some leads.
Keep in mind, your inbound campaign does not stop when someone converts on your landing page. Today most people go through more than half of the funnel by themselves before talking to anyone from your company.
Think about how you create yourmanufacturing or industrial marketing content. How does it start?
Does this sound familiar?
1 “Hey we have a new product. We need to create a piece of literature about it.”
2 “Sales are lagging in sector “Y.” Let’s write an e-book about it to push sales.”
Now, these seem like reasonable requests, right?
Often content marketing and inbound marketing get tangled in people's minds. It is much the same way that SEO and inbound marketing get confused.
However the key to remember is that inbound marketing is an overall marketing strategy. Whereas content marketing and SEO are tactics.