Marketing Advice

February 28, 2018 By Travis A. Baker Leave a Comment

Can Inbound Marketing Make a Better Sales Force?

As a marketer, I dig inbound marketing. And when I speak to salespeople whose marketing teams use inbound marketing, they really, really, really like inbound marketing.

Why would sales care about what marketing strategy you use? They care because the inbound marketing strategy works and it gives your sales team precisely what they want.  Just a hint: they don't really want leads. (Stick with me here).

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Filed Under: inbound marketing

February 02, 2018 By Travis A. Baker Leave a Comment

Why You Aren't Using Inbound Marketing (& Why You Should)

I recently started looking at home automation, and I got into it quickly. Bear in mind; this is years after Alec Baldwin began shilling for Amazon Echo. I never really saw the need for home automation, until I saw the need for it.

I have to admit I went a bit crazy on the subject, I am glad we have Prime for all the shipping!

That is how a lot of companies see inbound marketing. You keep hearing it is valuable but nothing has grabbed you about it, or you don’t have buy-in from the boss, or you have other projects that get in the way. Whatever. It has remained a “hmmm that would be nice."

Here is why you should pull the trigger:

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Filed Under: inbound marketing, sales, website conntent

December 06, 2017 By Travis Baker Leave a Comment

3 Reasons Industrial Companies Should Use Inbound Marketing

We have had success using inbound marketing for industrial companies for years. Just as a refresher inbound marketing is the process of combining smart content marketing plus software automation.

The goal of inbound marketing is a holistic, data-driven approach to marketing that attracts companies and converts them into lasting customers.

Aren’t you glad we started with the first definition?

So why does inbound marketing work for industrial companies so well?
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Filed Under: Industrial Website, inbound marketing, industrial marketing

May 30, 2017 By Travis Baker Leave a Comment

Inbound Marketing Part 6: Reporting

Welcome to the last part of our inbound marketing series. If you have missed any, feel free to go to the start of the series here.

The final part of the inbound marketing campaign is reporting the results. That can be scary, right? Maybe you didn’t get the results you wanted. Don’t be too discouraged if you don’t have the greatest results from your first campaign. Sometimes it hits the very first time, and sometimes it takes a while to build the results that you want. After all, if inbound marketing were easy everybody would do it, right?

Why Report? You have to report your results for two reasons:
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Filed Under: inbound marketing, reporting

May 04, 2017 By Travis Baker Leave a Comment

Making Commercial Video Fun "Gee, That's Interesting" with Dip Dopson


Need help with Commercial video in Charlotte, Rock Hill or Gastonia? Or really anywhere

We can help.

Narrator: Met Travis Baker. (Pause) Travis lives in this tree house.

He didn't always live in this tree house. Travis Baker’s actual home is right here. Only a few yards away.

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Filed Under: inbound marketing, commercial video

April 21, 2017 By Travis Baker Leave a Comment

Are We Putting Ourselves Out of Business with Content Marketing?

About ten years ago I started out with inbound marketing. However, I would get this complaint from management about blogging and content creation.

“If we do this we are giving away all of our secrets! Our competitors will steal all our ideas!”

Oddly enough I still encounter this objection on occasion.

So let’s do our best to put a final nail in the coffin of this objection.
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Filed Under: inbound marketing, content marketing

March 22, 2017 By Travis Baker Leave a Comment

How to Develop Long-tail Keywords that Generate Targeted Traffic

Search engines determine what a blog or website page are about from keywords. For instance, if you write a page about "material handling space saving in Charlotte" then you are more likely to rank higher on Google for those keywords.

However, I find that a lot of companies try to rank for simple keywords instead of "long-tail keywords."

Let me illustrate.

A few years ago I was talking to a business owner about his website. It was a financial services business, and he wanted to increase organic traffic. For the sake of anonymity let's say his name was Mike.

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Filed Under: SEO, inbound marketing, keywords

March 15, 2017 By Travis Baker Leave a Comment

Inbound Marketing Campaigns, Part 5: Blogging and Keywords

Welcome to the fifth installment of our guide to inbound marketing. By this time your inbound marketing campaigns should be picking up speed. By the way, if you aren’t caught up in the series you can start at the beginning.

In the last step, you created some excellent collateral. Now you need to help promote it with blog posts that are related.
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Filed Under: inbound marketing

February 22, 2017 By Travis Baker Leave a Comment

Why Content Creation is a Poor Industrial Marketing Strategy

Content creation is a pretty big deal in industrial marketing. You can recycle old content and create new innovative content. You can lead people to your site, resulting in more leads and opportunities from content marketing.

So why do we think that content creation is a poor  industrial marketing strategy? Well because it is not a strategy at all.

It is a tactic.
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Filed Under: content creation, inbound marketing, industrial marketing strategy

February 17, 2017 By Travis Baker Leave a Comment

Inbound Marketing Plan, Part 4: Lead Nurturing

Thanks for joining us again on our Guide to Inbound Marketing series. Today we are going to talk about lead nurturing. If you haven’t already done so check out the first post for the beginning of your inbound marketing plan.

Our last step was about creating our collateral and landing page. You have built your great content and landing page; now you have some leads.


Keep in mind, your inbound campaign does not stop when someone converts on your landing page. Today most people go through more than half of the funnel by themselves before talking to anyone from your company.

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Filed Under: Email marketing, inbound marketing, lead nurturing

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