The goal of inbound marketing is a holistic, data-driven approach to marketing that attracts companies and converts them into lasting customers.
Aren’t you glad we started with the first definition?
So why does inbound marketing work for industrial companies so well?
The majority of marketers worldwide think that video marketing is the content creation that creates the highest ROI? Pretty cool right?
However, if you have ever gone to Youtube, you can tell that while there are a ton of videos the quality is….let’s say hit or miss.
This is especially true when you look at industrial video marketing. If I have to hear one more CEO droning on about his company, I will claw my eyes out.
Well probably not, that does seem a bit dramatic. Ok, I will be bummed out and forced to eat a sundae to recover. I dislike poorly done videos.
I have been there. A lot.
I am not an engineer, or in the construction industry, I don't have a CPA, and I do not know the ins and outs of automated material handling. At least not as well as the engineers, CPA;s and designers who know their stuff.
However, I can and have wrote about the above for a few reasons. Not because I am super intelligent, but because I initially started as a journalism major.
We meet with a fair number of companies about their industrial marketing. Many of these companies want a new website. Their current sites are dated, not functional or just look well...bad.
We help companies with marketing and website design. However, often the underlying problem is not their website, it is that they don’t have a real message. Their message is flawed, dated or they try to cram a bunch of different messages together.
AND they have a bad website...
That's why we want to talk about how to find your industrial marketing message. (Even if you don't have an industrial or manufacturing company this process will work for nearly any B2B company.)
Let’s get started.
Filed Under: industrial marketing