Marketing Advice

April 24, 2017 By Travis Baker Leave a Comment

A Quick Way to Measure Marketing ROI and Lead Value

As marketers, we spend a lot of time and money making sure that we get more leads. Leads are the lifeblood of sales. While you should measure marketing ROI with more than lead generation, many of things that we try to do in marketing are to drive more leads.

There is a world of tactics that you could spend your marketing dollars on to harvest more leads. However, how do you know where you should spend them?

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Filed Under: lead value, marketing ROI