Marketing Advice

July 18, 2017 By Travis Baker Leave a Comment

Ensuring You Have Proper On-Page SEO: Part 1

On-page SEO is one of the easiest parts of your SEO strategy to nail. However, because of the ease, it can be easy to ignore. 

First of all, what is SEO? It stands for Search Engine Optimization. We, marketers, love our abbreviations. SEO is an important part of your overall inbound marketing strategy.

For instance, when you put a search term in Google the algorithm is deciding what you want based on the words that you’ve entered. If your page pops up first for a search, you can bet you nailed your on-page SEO.

Proper on-page SEO is valuable because it lets you effectively tell the search engines about your page. It also works to help draw people to your site.

Here is the first few thing to focus on to have proper page specific SEO.

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Filed Under: SEO, on-page seo, seo marketing

March 22, 2017 By Travis Baker Leave a Comment

How to Develop Long-tail Keywords that Generate Targeted Traffic

Search engines determine what a blog or website page are about from keywords. For instance, if you write a page about "material handling space saving in Charlotte" then you are more likely to rank higher on Google for those keywords.

However, I find that a lot of companies try to rank for simple keywords instead of "long-tail keywords."

Let me illustrate.

A few years ago I was talking to a business owner about his website. It was a financial services business, and he wanted to increase organic traffic. For the sake of anonymity let's say his name was Mike.

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Filed Under: SEO, inbound marketing, keywords

January 19, 2017 By Travis Baker Leave a Comment

The Difference Between SEO and Inbound Marketing

What is SEO? How does it differ from inbound marketing? I get this request from prospects on occasion.

We want better SEO.”

“Ok, great! What does that mean to you?”

“Um, better, SEO?”

In essence, SEO helps more people find your site and get exposed to your solution.

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Filed Under: SEO, inbound marketing

December 27, 2016 By Travis Baker Leave a Comment

What is Inbound Marketing? And How it Helps Generate Better Leads

What is Inbound Marketing? And why do we spend so much time talking about it? In a nutshell, the inbound strategy is a holistic, data-driven approach to marketing that attracts companies and converts them into lasting customers.

Wow, that is a mouthful. Another way to describe it is smart content marketing plus software automation.

OK, so how does it work? There is a four prong process to execute this strategy.

Each part of this strategy relies on a few different tactics. We will repeat some of the tactics in more than one of the pieces. Keep in mind that this is a 30,000-foot view. If you would like to talk more about how inbound marketing could work for your company, you can contact us for an assessment.

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Filed Under: industrial leads, SEO, inbound marketing

July 19, 2016 By Travis Baker Leave a Comment

5 Reasons You Need to Focus on Content Creation

If I had a nickel for every time I heard, read or said, “Content is King”…well let’s say the pool in my backyard would not be stamped “Disney.” I mean content creation is important, right?

Marketers keep wandering around in circles reminding each other that content is king, but we haven’t really explained why we say that to our customers. We just accept it, nod to each other satisfied, go off and create. Create what? You guessed it more content.

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Filed Under: content creation, internet marketing, SEO

January 29, 2013 By Travis Baker Leave a Comment

How SEO Helps Market Your Business

A lot of people ignore the usefulness of SEO to market their business.  They want to just rely on word of mouth or advertising or whatever "magic bullet" they have.  The truth is there is no magic bullet.  Use all the tools you can and reap the benefits is the much better option.

So why do I want to to make your site my search engine friendly;?  The truth is that your website has 2 different types of traffic coming to it.  Branded and Organic.

How many people do you think are searching for, oh I don’t know, "366 marketing website design" and how many just search "website design rock hill sc"?  My guess is more people are just searching website design Rock hill sc. They clearly don’t know how awesome I am. (Why aren't you telling them?)

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Filed Under: internet marketing, marketing, SEO