Marketing Advice

April 26, 2017 By Travis Baker Leave a Comment

Make Corporate Videos that Showcase Your Personality and Add Value

Repeat after me. Your Company is not Your Product. Again, Your Company is not Your Product

I think that a lot of enterprises have a problem when making a corporate video. They want to talk about their products (and did I mentions that your company is not your product).

Your company is your brand. And your brand is everything about your business. How you answer the phone, your font, your invoices.

Everything. So why not make your corporate videos about your brand?

That is why I am so confused when people want to make a corporate video that is….well just about a product. Not to say that a video shouldn't be about your product.

But not your first video. And maybe not your second or third video either.

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Filed Under: video marketing, video production

March 20, 2017 By Travis Baker Leave a Comment

Qualified Lead Generation from Video Marketing

 

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Your Complete Guide to Video MarketingWhen people talk about lead generation with premium content, you probably think about ebooks and whitepapers.

Well, we are going to blow your mind by showing you how video can dramatically increase conversion and be a way better medium to use.

Video lets you craft a message create a personal connection and most importantly build trust So that the more that you engage, and teach your audience, the more trust you build.

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Filed Under: video marketing, lead generation

March 07, 2017 By Travis Baker Leave a Comment

Why You Should Outsource Your Companies Video Production

In this age of smart phones, everyone has the capability to produce video and post it online. While that is great for spur of the moment videos of your kids at the beach, it may not be the best video production solution for your business.

Is it cheaper to do your video production in-house?

Maybe.

However, an in-house video may not be the best look for your company. The best marketing is rarely the cheapest marketing.

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Filed Under: video marketing, video production

January 24, 2017 By Travis Baker Leave a Comment

Video Marketing Agency vs a Video Agency

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Hey guys it is Travis from 366 marketing. Today I want to talk to you about the difference between a video marketing agency and a video agency. They sound pretty similar I know. There is only that one little “marketing” word , that makes world of difference as a matter of fact.

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Filed Under: video marketing, video marketing agency

December 15, 2016 By Travis Baker Leave a Comment

How YouTube is Hurting Your Video Marketing Strategy

I was on a manufacturing site recently watching a marketing video.It was a OK video, much better than ones I see on a daily basis. However, when the video ended, I was looking at this...

Hmmm…..I’m thinking that may not have been what they were trying to get across. Oddly enough, if this were my company, I would want you to watch another video about my business. Not a clip of Jerry Seinfeld.

That’s one of the reason’s why Youtube is not the best hosting vehicle for your video marketing strategy.
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Filed Under: video marketing, wistia

November 17, 2016 By Travis Baker Leave a Comment

Choosing the Right Video Marketing Services

You have decided to add video to your marketing mix and are comparing video marketing services. Congratulations! Video is a great way to cut through the noise and an often overlooked tactic for lead generation.

There is a lot of information to process to make a decision, so we developed a quick guide to help you think through your choice of partners.
The Complete Guide  to Video Marketing
Comfort: Meet with the representatives. Whether you do it via conference or in person, you need to meet with the company that will provide your video marketing services. Make sure that you are comfortable with them and that you have confidence in them. 
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Filed Under: video marketing

July 26, 2016 By Travis Baker Leave a Comment

Keys to Make Your Video Marketing Shoot a Success

Video marketing is a strong component of your content strategy. Here at 366 we recently wrapped a video about our agency and how we help our customers. Like our overall brand it was fun, but it took a lot of work and prep and the runtime was only a minute and 45 seconds!

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Filed Under: video, video marketing