The key is to have a video marketing premise that is unique.
We have mentioned before the last thing that we need is another staid commercial that introduces a company's CEO. Not to say that you can’t introduce the CEO, but don’t have them in a chair in a boardroom staring at the camera.
Think of it this way. When there were only three channels in the 1950’s, anything produced that showed a modicum of talent was a hit. Now compare that to today. Some of the best shows are on AMC, HBO, and Netflix. There is a ton of competition. The way to survive is to have excellent programming.
Repeat after me. Your Company is not Your Product. Again, Your Company is not Your Product
I think that a lot of enterprises have a problem when making a corporate video. They want to talk about their products (and did I mentions that your company is not your product).
Your company is your brand. And your brand is everything about your business. How you answer the phone, your font, your invoices.
Everything. So why not make your corporate videos about your brand?
That is why I am so confused when people want to make a corporate video that is….well just about a product. Not to say that a video shouldn't be about your product.
But not your first video. And maybe not your second or third video either.
When people talk about lead generation with premium content, you probably think about ebooks and whitepapers.
Well, we are going to blow your mind by showing you how video can dramatically increase conversion and be a way better medium to use.
Video lets you craft a message create a personal connection and most importantly build trust So that the more that you engage, and teach your audience, the more trust you build.
In this age of smart phones, everyone has the capability to produce video and post it online. While that is great for spur of the moment videos of your kids at the beach, it may not be the best video production solution for your business.
Is it cheaper to do your video production in-house?
However, an in-house video may not be the best look for your company. The best marketing is rarely the cheapest marketing.
Hmmm…..I’m thinking that may not have been what they were trying to get across. Oddly enough, if this were my company, I would want you to watch another video about my business. Not a clip of Jerry Seinfeld.
That’s one of the reason’s why Youtube is not the best hosting vehicle for your video marketing strategy.
There is a lot of information to process to make a decision, so we developed a quick guide to help you think through your choice of partners.
Comfort: Meet with the representatives. Whether you do it via conference or in person, you need to meet with the company that will provide your video marketing services. Make sure that you are comfortable with them and that you have confidence in them.
Filed Under: video marketing
Video marketing is a strong component of your content strategy. Here at 366 we recently wrapped a video about our agency and how we help our customers. Like our overall brand it was fun, but it took a lot of work and prep and the runtime was only a minute and 45 seconds!