Marketing Advice

April 26, 2017 By Travis Baker Leave a Comment

Make Corporate Videos that Showcase Your Personality and Add Value

Repeat after me. Your Company is not Your Product. Again, Your Company is not Your Product

I think that a lot of enterprises have a problem when making a corporate video. They want to talk about their products (and did I mentions that your company is not your product).

Your company is your brand. And your brand is everything about your business. How you answer the phone, your font, your invoices.

Everything. So why not make your corporate videos about your brand?

That is why I am so confused when people want to make a corporate video that is….well just about a product. Not to say that a video shouldn't be about your product.

But not your first video. And maybe not your second or third video either.

Read More

Filed Under: video marketing, video production

March 07, 2017 By Travis Baker Leave a Comment

Why You Should Outsource Your Companies Video Production

In this age of smart phones, everyone has the capability to produce video and post it online. While that is great for spur of the moment videos of your kids at the beach, it may not be the best video production solution for your business.

Is it cheaper to do your video production in-house?

Maybe.

However, an in-house video may not be the best look for your company. The best marketing is rarely the cheapest marketing.

Read More

Filed Under: video marketing, video production