Repeat after me. Your Company is not Your Product. Again, Your Company is not Your Product
I think that a lot of enterprises have a problem when making a corporate video. They want to talk about their products (and did I mentions that your company is not your product).
Your company is your brand. And your brand is everything about your business. How you answer the phone, your font, your invoices.
Everything. So why not make your corporate videos about your brand?
That is why I am so confused when people want to make a corporate video that is….well just about a product. Not to say that a video shouldn't be about your product.
But not your first video. And maybe not your second or third video either.