Marketing Advice

July 12, 2018 By Travis A. Baker Leave a Comment

4 Metrics to Measure Your Industrial Video Success

You want to have a successful industrial marketing video, right?

Yes, sure Phil in accounting said it was good, and your mom loves it, but how well did it do with your intended audience?

You won’t know unless you set realistic goals but you can’t have goals unless you look at your metrics for a successful video. Below are four key metrics that you can use to set goals for your videos.

Keep in mind these metrics that we are going to talk about are not for video ads (ads that run in front of content) this is for the video content itself.

Views: The most natural metric to measure is with views. Views is how many times anyone watched your video, right? 

Well, how a view is measured depends on the platform that your audience views them. A view can mean that someone scrolled past your thumbnail, started watching a second, or even half of your video. You need to know what the platform you use counts as a view.

So views are a spongy metric. Views are excellent, but really don’t give you the whole picture.

Read More

Filed Under: industrial marketing, marketing video

June 07, 2018 By Travis A. Baker Leave a Comment

Pro Tips to Make a Great Material Handling Video

Every video production project has unique challenges. From conception to creation, to shooting, to distribution there are a ton of moving parts that you have to nail to get the results you want.

And when you create a material handling video, the issues that you face are compounded.

But not to worry! We have some pro tips to ensure that your material handling video project is a success.

Read More

Filed Under: material handling, marketing video

Why Your Sales Team Should Stop Qualifying Leads

"But wait," you say "Qualifying leads is an important part of the sales process. I don't want to waste time trying to sell to someone who can't or won't buy my solution, right?"

Read More

Filed Under: inbound marketing

April 27, 2018 By Travis A. Baker Leave a Comment

Maximize your Content Creation for Material Handling and Industrial

Inbound marketing works for material handling and industrial for several different reasons but the three main ones are...

Read More

Filed Under: inbound marketing, material handling, content marketing, industrial marketing

March 22, 2018 By Travis A. Baker Leave a Comment

How Strategic Content Creation Helps Your Sales

When we build websites for companies, there is usually a lot of discussion about how to get more visitors. That makes perfect sense right? Why create this beautiful website, if no one is going to see it? And in the end, more visitors helps drive more sales.

The traditional answer to the question of how to get more views on your site is content creation, blogging for instance. This is simple mathematics. Website + Content = More pages (and more pages equals more chances to capture eyeballs).

However, we feel that traditional content creation is only a tactic. It is part of a broader strategy of inbound marketing. Inbound marketing goes with sales like peanut butter and jelly.

I believe that inbound marketing is hands down the best all inclusive strategy for getting more MQL (or marketing qualified leads, i.e., leads that your sales team wants.)

However, not everyone is in the position to launch a full-scale inbound marketing campaign. It requires a considered sales process, a particular value of your sales (above 2k) and a chunk of the marketing budget, as well.

Read More

Filed Under: inbound marketing, content marketing

March 15, 2018 By Travis A. Baker Leave a Comment

9 Things You Can Still Do to Make Modex (or Any Trade Show) Better

It is getting down to the nitty-gritty now. Whether you are going to Modex or another big industry show, this is the time that you start to get nervous? I spend a fair time getting nervous before big trade shows too. So many logistics to think about, but what always cures anxiousness for me is action.

What actions can we do a few days before a show to make sure that we get the best ROI? You know, so you can look like the superstar you are.

Share the Plan: Make sure that everyone knows the plan. I mean everyone. The logistics coordinator, the leader of the show booth, everyone who will work the booth, the CEO, everyone.

Read More

Filed Under: trade show marketing, trade show roi

February 28, 2018 By Travis A. Baker Leave a Comment

Can Inbound Marketing Make a Better Sales Force?

As a marketer, I dig inbound marketing. And when I speak to salespeople whose marketing teams use inbound marketing, they really, really, really like inbound marketing.

Why would sales care about what marketing strategy you use? They care because the inbound marketing strategy works and it gives your sales team precisely what they want.  Just a hint: they don't really want leads. (Stick with me here).

Read More

Filed Under: inbound marketing

February 02, 2018 By Travis A. Baker Leave a Comment

Why You Aren't Using Inbound Marketing (& Why You Should)

I recently started looking at home automation, and I got into it quickly. Bear in mind; this is years after Alec Baldwin began shilling for Amazon Echo. I never really saw the need for home automation, until I saw the need for it.

I have to admit I went a bit crazy on the subject, I am glad we have Prime for all the shipping!

That is how a lot of companies see inbound marketing. You keep hearing it is valuable but nothing has grabbed you about it, or you don’t have buy-in from the boss, or you have other projects that get in the way. Whatever. It has remained a “hmmm that would be nice."

Here is why you should pull the trigger:

Read More

Filed Under: inbound marketing, sales, website conntent

January 18, 2018 By Travis A. Baker Leave a Comment

Get Google Reviews to Improve Local SEO (with a Template)

We know that reviews help your company. 

Read More

Filed Under: seo marketing

December 12, 2017 By Travis A. Baker Leave a Comment

Are You Scared to Measure Marketing ROI?

Perhaps you think we should have written an article about being scared of marketing ROI closer to the end of October, right? However, after listening to “It’s the Most Wonderful Time of the Year” and the reference to telling scary ghost stories I decided I could roll with this article in December.

So for our scary story, I wanted to talk about marketing ROI. ROI is frightening for a few reasons. It can be challenging to measure and can kill some favorite tactics. But the terrifying thing is that if you don’t measure it, you may be wasting time and effort. Remember that regular corporations ask, “How much does it cost”? Great companies ask, “What is the ROI”?

Read More

Filed Under: marketing ROI, measuring roi