Marketing Advice

February 02, 2018 By Travis A. Baker Leave a Comment

Why You Aren't Using Inbound Marketing (& Why You Should)

I recently started looking at home automation, and I got into it quickly. Bear in mind; this is years after Alec Baldwin began shilling for Amazon Echo. I never really saw the need for home automation, until I saw the need for it.

I have to admit I went a bit crazy on the subject, I am glad we have Prime for all the shipping!

That is how a lot of companies see inbound marketing. You keep hearing it is valuable but nothing has grabbed you about it, or you don’t have buy-in from the boss, or you have other projects that get in the way. Whatever. It has remained a “hmmm that would be nice."

Here is why you should pull the trigger:

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Filed Under: inbound marketing, sales, website conntent

June 29, 2017 By Travis Baker Leave a Comment

Using Scarcity and Status for More Marketing Leads and Sales

I was perusing my email the other day and noticed that there was an offer from Great Wolf Lodge. If you don’t know, Great Wolf is a chain of indoor water parks attached to a hotel. My family, especially the kids, love it.

We have spent the last few of my daughters birthdays there. And while it is not inexpensive, it is easier for sanity reasons to celebrate a birthday there instead of at the house with a screaming group of children. I prefer the screaming kids are not in the property where I live and work.

Anyway, back to the email. The email in big letters read “Limited Time: Book Now and Save!!”. You have probably gotten emails that are very similar to this from other companies. The kicker was in the next line Limited Availability!
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Filed Under: lead generation, sales